Even a Small Business Can Do Big Things for The Planet!
NutraOrigin cares about the earth, we care because of what we sell.
The success of our advanced nutritional supplements is closely tied to the health of the planet. For Earth Day, I would like all our friends to know, that without a healthy planet, NutraOrigin could not craft high-quality supplements to support your health. Our products are comprised of hundreds of ingredients, made of plant and mineral, from land and sea, originating from all corners of the globe. The purity and potency of these ingredients matters to us. We want quality, just like you.
We source plant-based ingredients, like aloe vera,artichoke, bilberry, caraway, ginkgo, and maca, as well as papaya and wild yam. We search for key minerals, like boron, calcium, folic acid, silica, vanadium and zinc. To bring this really close to home – literally to my backyard on sunny Long Island, New York – my garden happens to have many of the plants that we also get from suppliers around the world. They are familiar to many of you and include black cohosh which has really nice white flowers, but spreads like crazy! Echinacea which is one of the most colorful and toughest flowers I have. These are planted in reds, purples, whites, and oranges. You should grow them too. There is also feverfew, a beautiful, really easy to grow daisy as well as bold and bright red clover which are usually found in expensive flower arrangements from on-line flower sellers. My Garden also includes peppermint, another active spreader, but everyone loves the smell and a few sprigs in some lemonade during the summer is really refreshing Finally valerian is big and a little weedy, but great looking. The point of all this is to say that we are not all about beakers and lab coats at NutraOrigin. Our feet are firmly planted in the natural world. Whenever possible, we use the products of the earth to make products for your health. Yes, chemistry will always be in play. You can’t get certain critical enzymes, for example, without a bit of science. But NutraOrigin is about the natural world.
We care because we share this earth.
We all have to do our part. What’s the alternative? I will be the first to admit, there are actions we can take that we haven’t yet. We need to look at shipping material, for example. We have recyclable bottles, but we have not explored using recycled materials in their manufacturing. There is more, but I want to focus your attention on some of the more earth-friendly decisions we have already made. One area to spotlight is our vegetarian products. They make up the majority of our products, except where, by definition, the product cannot be vegetarian. What do I mean? Going back to my explanation about plants and minerals above, most of our products have plant-derived ingredients. The ones that can’t are fish oil and our joint health product, which includes shellfish-based ingredients. Further, something that sets us apart from the competition, is that we choose to use vegetarian capsules. Most capsules are gelatin-based. This means they are animal-based, a by-product of pigs and cows. This doesn’t necessarily mean gelatin is bad, of course. We just feel it is unnecessary. If you are taking a product made from plants, why encase it in pig? For vegetarians, as well as for those who follow certain Jewish and Muslim religious practices, this at least makes it possible for these groups to take some of our supplements. It costs us more to do this, but you – and the earth are worth it!
We want to make a difference: Help us with your ideas and we will help you!
We have a modest headquarters in an office complex on Long Island. These offices are pretty earth-friendly – lights are motion-sensitive and fluorescent; there is a recycling program; lot’s of natural light, and so on. But I am sure we could do more. Post a real, doable, concrete idea here on our blog and I will thank you with a special offer code. Personally. After you post, just email me: tim@nutraorigin.com and I will respond. Help us make a difference, we will be glad to help you!
Cheers, and Happy Earth Day!
Tim
Timothy Peterson is the Vice President of Marketing for NutraOrigin. He has over 20 years of experience as a merchant and a marketer. He has founded and operated two businesses and was in retail for over a decade before moving into e-commerce and the multi-channel world. Today he is focused on promoting natural supplements as a key part of a healthy lifestyle. Timothy has a B.A. from Yale and currently resides in Long Island, New York.
